Top 3 Profit-Boosting Perks of Owning a Drive-Thru Coffee Franchise

There are plenty of perks to owning a coffee franchise, regardless of whether or not it’s a drive-through-only establishment.

That said, if you want to position yourselves in the espresso-lane toward success, then you might want to consider a drive-through coffee franchise as opposed to a sit-down store model.

Why exactly should you consider opening a drive thru coffee shop franchise? Here are three good reasons.

1. Efficiency & Profitability

Drive-thru coffee businesses are geared towards high operational efficiency.

Think about it: the last time you drove through a coffee shop, if you had to wait longer than 5-7 minutes, were you upset? Most likely!

But now think about heading inside a coffee shop, whether to meet friends or study. Chances are your wait time expectation was a little more lenient.

This high turnover rate of drive-thru franchises translates to more customers served and more sales in a day.

Not only that, the drive-through coffee franchise model also encourages impulse purchases (pastries, snacks, merchandise), boosting your average transaction value.

2. Less Overhead

While it’s related to profitability, we think that the reduced overhead that comes specifically with operating drive-through only franchises is well worth breaking out into its own section.

Here’s why.

Think about the last time you walked into an in-person coffee shop. Not only was it probably bigger than your average drive-through, which translates into more spent on rent or leasing fees, but it also probably required a substantial amount of interior furniture and decoration to make it inviting.

Drive-through-only franchise models like Ellianos Coffee Franchise decrease or eliminate these costs, while also:

• Reducing staffing needs
• Decreasing utilities
• Providing a more streamlined workflow

3. Brand Recognition & Support

Wait a minute, you might be thinking. Can’t I open my own drive-through and realize many of these benefits? Sure! But then you’ll have to devote tons (we mean months if not years of ongoing work) of time to things like:

• Establishing Your Brand: Develop a unique name, logo, and brand identity that resonates with customers.
• Earning Trust: Build customer loyalty through consistent quality, service, and marketing efforts.
• Marketing Yourself: Invest time and money in advertising, promotions, and social media to get your name out there.
• Developing Custom Systems: Create operational manuals, training programs, and efficient workflows on your own.
• Sourcing Supplies: Negotiate with vendors for equipment and ingredients, potentially paying higher prices.

When you open a drive thru coffee business, by contrast, all of this is done for you! Included in the franchise fee, royalties, and other associated costs is the convenience of getting instant brand recognition, customer loyalty, plug-and-play systems and workflows, and ongoing business operations support.

Explore Ellianos Franchising Opportunities Near You

No beans about it: opening an Ellianos could be the best decision you haven’t yet made.

If you’re interested in learning more about the additional advantages of Ellianos vs other in person and drive thru coffee shop franchises, we invite you to learn more about how a drive-thru coffee franchise can boost your profits.